You will notice that with the acceptance

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Lack of brand awareness Google ads may not bring enough conversions because your brand is simply not well known. Even though the purchase intent in search engines is the highest in percentage values ​​compared to other platforms, it is unlikely that a user will click on the ad if they have never heard of a brand before . Moreover, they will certainly not click on your ad if it appears next to the ad of a brand they are familiar with.


That's why it's important to have a multi-channel marketing strategy, so that you expose the public to your brand, throughout the digital ecosystem. This means that in addition to search engine advertising, you should also use the other channels in your digital Belgium WhatsApp Number Data marketing strategy : the social networks the Google Display Network SEO email marketing campaigns In the figure below you can see how brand awareness (or rather the lack of it) affected the number of conversions generated by my online store in the first years after launch.  of the brand in the market (2020-2021) the number of orders has normalized to an average of 600 per year.





Annual sales evolution Seasonality Seasonality is the most important factor influencing budgets, bids and conversion rates of Google Ads campaigns. Seasonal trends in consumption patterns must be taken into account if you want to remain competitive. Let's take some examples: an online store with gardening tools will have the most conversions between March and September; searches for vacations will have a search peak in the months of June - August; an online nail care store will have relatively steady traffic throughout the year with peaks around the spring and winter holidays;